As hospitality refurbishment specialist, we know that a recognisable hospitality brand has long offered a reliable option for diners and drinkers. You will often find that visitors to an unfamiliar town will head towards the premises of a hospitality brand they are accustomed to dining with. They feel safe in the comfort of knowing the type of food that they will enjoy, the price it will cost them, the security of the surroundings and (hopefully) the reliability of service. As a general rule, we can all be surprisingly unadventurous, and this is why this type of recognisable high street branding can work so well.
As an example, think Pizza Express. They always create stylish interiors with great food at a reasonable price. Their staff are well trained and friendly. While their interiors can differ hugely from branch to branch, there is always an underlining theme of great surroundings. This will often mean that customers will head towards a Pizza Express in the high street rather than independent options.
Beer + Burger define their hospitality brand well
Over the last few years, we have often worked with Beer + Burger. As a company, they seem to have defined this ‘recognisable brand’ concept well. They have a clear idea of the kind of environment they want to create. Bright, modern spaces, neon signage, simple modern furniture plus bright and bold menu boards displaying their extensive range of craft beers and top quality burgers. High quality casual dining in stylish surroundings. This is proving to be an extremely popular concept.
How to stay ahead in the high street hospitality stakes
Mid-range chain restaurants have stiff competition at the moment. Many companies have struggled to stay afloat because there is too much consumer choice and often too many branches of similar restaurants. Diners have also had to cut back on their spending. All of this makes for a tricky time in the hospitality market.
It’s essential that brands regularly evaluate their clientele to stay ahead of the game. The newly refurbished O’Neill’s branches are unrecognisable from the fast-disappearing older concept. Sleek, modern exteriors have replaced the dowdy 90s style Irish bar concept. The refurbished premises have sophisticated signage and bold, welcoming entrances. The stylish interiors are more appealing to the female market.
Outside spaces matter
Grabbing the attention of potential customers from the high street is vital. You can cement your brand from the outside simply and cost-effectively. Firstly, ensure that your outside seating areas reflect the inside of your premises. Fresh modern tiling and stylish new signage can make a world of difference. Use appropriate lighting and to fit in with current trends have plenty of flowers or foliage. Making these part and parcel of your concept brand will entice your customers inside.
Fitting your hospitality refurbishment into your budget
It is quite simple to give a small pub or restaurant a quick refurbishment update. For a few thousand pounds you can improve the lighting, repaint the walls and ensure that electrical wiring is hidden or boxed in. Additionally, you can replace or restore carpets and reupholster seating. You could also replace your pictures or objets d’art, or simply move these around. A living wall can be created quite economically. Small changes can revitalise a tired trading space without too much investment.
Talk to us about hospitality refurbishment. We can help you cement your brand.
An interview with a Pub Refurbishment Specialist