At Fairland Contractors, we’ve been at the forefront of the hospitality and leisure refurbishments sector for three decades. We work with pubs, cafes, bars, restaurants and hotels. We are proud to help all our clients improve their trading environment, both outside and inside.
A hospitality refurbishment project can take many forms. We can offer full refits of service areas, function rooms, banqueting suites, kitchen and working areas and bathrooms. Or, smaller projects may involve partial refurbishments. Our services cover all construction areas, from initial groundwork to installing finishing artwork and decor. There’s nothing we enjoy more than seeing the finished result once everything is in place and our clients are ready to throw open their doors to patrons.
For over three decades, we’ve worked with some of the best designers in the business responsible for selecting the artwork we install. Over the years, they have shown us that what you hang on your walls contributes significantly to your establishment’s overall ambience, guest experience, and branding.
So, in this article, we thought we’d share tips to help you select art for your hospitality premises. To help us, we spoke to Louise Duggan from Ophelia Art Consultancy. Louise specialises in hospitality art consultancy. She works with clients in the UK and overseas, offering complete turnkey artwork solutions.
Read on for Louise’s top tips on choosing art for your premises after or during hospitality and leisure refurbishments.
Hospitality & Leisure Refurbishments – Choosing Your Art
Louise stresses the importance of selecting artwork that aligns seamlessly with your brand identity and the desired atmosphere of your hospitality premises. She says, “The artwork should evoke the emotions and experiences you want your guests to feel when they enter your space. Whether it’s a sense of luxury, comfort, adventure, or relaxation, every piece of artwork should contribute to the overall ambience you aim to create.”
Louise’s Six Top Tips!
1: Align Artwork & Branding
Before choosing artwork, clearly understand your brand’s identity, values, and the overall atmosphere you want to convey. Is your business modern and chic, traditional and cosy, or perhaps minimalist and serene? A solid brand identity will be a foundation for your art choices.
2: Captivate Your Guests
Understand your target audience and their preferences. Are your guests predominantly business clients, families, singletons or couples seeking a romantic date? Tailor your artwork selection to resonate with your guests’ tastes and expectations.
3: Create a Cultural Canvas
Incorporating local and cultural elements into your artwork can create a sense of place and authenticity. Local artwork, historical references, or local crafts can enhance the connection between your business and the community you serve.
4: Artful Arrangements – Size and Placement
Select artwork sizes appropriate for the wall spaces and areas within your premises. Larger statement pieces can serve as focal points, while smaller artworks can enhance more space-limited areas or corridors. Consider factors such as lighting, colour scheme, architectural elements, and the overall layout. Artwork should complement and improve the existing design elements.
5: Artful Budgeting – Curating Creatively
Set a realistic budget for acquiring artwork. Quality pieces can have a positive impact, but ensure that your investment aligns with your business goals. Partnering with local artists or art galleries can provide you with unique pieces and help support the local art community. Collaborative efforts can lead to custom creations that align perfectly with your budget.
6: Respecting the Artist’s Rights
If you plan to display artwork protected by copyright, be sure to obtain proper licensing or permission. This may involve contacting individual artists, art galleries, or licensing agencies.
We thank Louise Duggan from Ophelia Art Consultancy for her help with this article. And finally, if you’re looking for a contractor to carry out your hospitality and leisure refurbishments, contact us HERE.